Nokia 3310 review: Selling nostalgia for fun and profit

If you want to sum up the new Nokia 3310, then typing is the best way to do it. I use

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For a long time, before the touchscreen revolution began, the main input method was through the numeric keypad. This meant either “up to four taps” on the 7 key to cycle through the letters p/q/r/s, or using Nokia’s T9 prediction engine, just press the key for the letter you want and it will work out what you want to type (so if the 7 fits the rest of the word pattern, it’s easy to think of it as an “s”).

The return of the Nokia 3310 as a product name relies heavily on nostalgia, and while many will remember the long

Nokia 3310 phone battery life, the first camera that could fit in your pocket, the portable music player that predated the iPod, and the ability to get through calls even in the weakest signal coverage, the real throwback is the input mechanism. In terms of design, the new Nokia 3310 is not an exact replica of the original 3310. The new design has more curves, a larger screen, and a four-way cursor and a central selection button (rather than the up/down/select buttons of the classic phone). All buttons are on the front panel, with no extra volume, power or camera keys in sight. It’s an updated design, but it’s clearly a return to the original, with a few touches to take into account modern technology You’re also stuck with a 2.5G data connection. Two Point Five Gee, that’s not a typo. No superfast 4G, no high-speed 3G, or even Wi-fi to use. Welcome back to the early 2000s. You won’t get a full web experience, but with the low-latency minimal data versions offered by social networks like Facebook, you can pretty much stay up to date on your friends’ activities. It’s going to be a tough sell for the Nokia 3310 to succeed in Western markets. The nostalgia card is going to win big here. For those who “just want a phone,” a phone like the Nokia 3310 is a great choice. If you’re heading to multi-day outdoor music festivals, camping trips, long drives, and need an absolutely reliable phone that focuses on making calls, you need a different combination of software and hardware than devices like the Android-powered Nokia 3.

When you absolutely, positively need a phone that lasts a month on a single charge and has 22 hours of talk time; when you need a phone tough enough to hammer a nail into; when you want to be free from software updates, notifications, and hours of life; you’ll realize that the Nokia 3310 is a great choice.

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