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The system will anticipate the user’s needs in advance by analyzing interactions in real time, helping the user make changes quickly without having to go into the app.
While this may sound a bit futuristic, almost all smartphone manufacturers have been moving in this direction over the past few years. For example, when the camera sees a document instead of a landscape or a person, it will choose a completely different type of image processing. The on-device AI can recognize the type of content you are trying to capture and make changes for you.
Currently, there are several AI features implemented in different apps and UI skins that are designed to make your life easier. Speaking of Samsung, they aim to further enhance the user experience by integrating AI more deeply in their OneUI skin, and the latest development is in line with their core strategy.
Samsung BixbySmartphones have long been equipped with AI voice assistants, but the functionality is still limited. The smart assistant can only assist with relatively simple tasks (such as setting an alarm) and lacks key control over the device. Will the latest development provide an improved AI system that can handle more complex tasks on its own? Only time will tell.
Some existing AI features in Galaxy devicesSamsung’s Galaxy AI already offers some useful features, including easier photo editing, interacting with people who speak different languages, and more. The company’s improved “ProVisual Engine” helps the camera hardware deliver clearer and more stable photos, even in low-light conditions.
On the other hand, the company’s AI note-taking assistant features make note-taking and information access easier than ever before.
While these AI-based features can save time, they are still limited to certain apps or areas of the user interface. However, Samsung’s continued development could increase their accessibility, significantly improving the overall user experience.

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Today, the need for exceptional business-consumer interactions has never been greater: 80% of customers say their experience with a company is as important as the product or service. But the public’s definition of excellence has also risen.
If companies hope to meet customer expectations for excellent service, they must get customer service issues resolved within an hour. According to the 2024 HubSpot State of Customer Service report, 21% of customers expect their issues to be resolved immediately, while 23% expect them to be resolved within an hour.
Customer service agents must find a way to respond to an average of 17,630 support requests per month — about 100 tickets per hour for a standard 9-5 employee. AI chatbot support eases the burden by automating low-complexity tickets, analyzing customer sentiment, and generating personalized responses, all under the supervision of experienced customer service agents. Assisting agents with typing: Large language models (LLMs) enable predictive typing and automated response generation. These chatbots can understand written and audio content and suggest appropriate answers for agents to review, accept, or edit.
Self-service options: AIcan instantly answer frequently asked questions (FAQs) and guide customers through troubleshooting steps, enabling them to independently resolve issues at any time of the day.
By investing in LLM and developing service bot capabilities, companies can speed up response times, increase satisfaction, and improve the user journey.
Tailored customer experienceUsing  AI  in live chat allows you to personalize interactions with your customers and provide more consistent, quality service.
Let’s say a disgruntled customer leaves a message or types a frustrated message to a customer service representative: My package didn’t arrive again. LLM, fine-tuned with sentiment analysis tools, can identify the tone of the message by identifying capitalization and the use of negative adverbs. Within seconds, they can flag an automated verification to investigate previous interactions with the customer and their loyalty to the brand, and make an executive decision to offer an apology, a replacement courier, or a discount.
Based on the context of the message, AI can provide a customized solution to the customer’s inquiry and adjust its language and tone to match the customer’s preferences and communication style.
Customer service agents can also program the chatbot to reply to pending messages immediately and rate the severity of the sentiment based on internal values. For example, if a customer has multiple issues, a high severity level might trigger the bot to connect the customer directly to an agent.
Anticipate Customer NeedsThe more agents know about customers, the better and more proactive support they can provide.  AI helps agents extract insights from every conversation, and the more customers interact with chatbots, the better the company can meet their needs.
Imagine an online customer browsing through several pairs of jeans and adding one to their cart, but not yet checking out. Based on this behavior, the chatbot can predict the customer’s potential needs and provide proactive assistance, such as, “Looking for the perfect top to pair with these jeans? Check out our new arrivals!” or, “Need help finding the right size? Our size chart can help!” If the customer has purchased similar items in the past, the chatbot can better match items to their style and even pair new items with previous purchases. If a customer responds with, “Hey, I like the blue ones, do you have more like this?” these preferences can be saved for future interactions.
By leveraging AI to better understand customers’ needs, companies can improve response accuracy, take on more complex tasks, and even anticipate customers’ needs before they ask.
Customer service teams are challenged to process a high volume of orders every hour while maintaining patience and high-quality service. AI-powered real-time support provides a much-needed solution by automating routine tasks, improving agent efficiency, and providing data-driven insights. Agents freed from monotonous duties can prioritize delivering high-quality customer interactions. Additionally, as AI capabilities expand and data collection grows, the potential for hyper-personalized and predictive customer service becomes increasingly feasible.

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OPPO has an unrivalled reputation in the Indian smartphone market and has continuously pushed the envelope when it comes to innovation. With the latest launch of the OPPO Reno12 5G, the brand has further expanded its horizons by adding new-age GenAI features to the device. These features make the Reno12 5G a perfect everyday AI companion.
The OPPO Reno12 5G is the most solid smartphone in the Reno series, taking the entire user experience to the next level with OPPO’s GenAI features, making it the perfect daily driver. We used the OPPO Reno12 5G as our primary smartphone and at the end of our testing, we were quite impressed with it. At first glance, we liked the echo of the original rectangular camera island in the Reno style on the back panel. The Reno12 5G continues the tradition of the Reno series by offering the best camera innovations in the market with a powerful triple camera and advanced software innovations.
AI Eraser 2.0 As if the camera system of the OPPO Reno12 5G wasn’t powerful enough, the brand has also equipped this smartphone with GenAI features. We loved the flexibility of AI Eraser 2.0, which can remove unwanted people from photos, and AI Best Face, which can automatically open closed eyes in group photos. There is also an AI Studio, which allows you to create stylized and themed avatars and invite your friends to AI group photos, no matter which brand of phone you use.
Not only that, this smartphone can also enhance facial details in group photos of up to 10 people. The AI ​​Clear Face option uses an on-device AI model to identify faces in group photos and enhance facial details, highlights, etc. every time. We love the flexibility of being able to hand the phone to anyone for a group photo and come up with amazing photos. Say goodbye to blurry photos you get when you ask strangers to take photos for you.
We also love the ability to generate custom and themed pictures from the images we clicked on the Reno12 5G. Users can generate their own themed versions using AI Studio. Moreover, you can also send an invite link to your friends to generate a group AI photo. The best part is that the AI ​​Studio link can be used on any brand of phone, which makes it accessible to all your contacts.
We loved the photos taken with the OPPO Reno12 5G’s main camera, they were detailed, sharp, and crisp. This game-changing camera configuration combines the Sony LYT600 with All-Pixel Omnidirectional PDAF and OIS. Photos taken by the Reno12 5G in daylight were sharp and crisp, with good dynamic range.
OPPO offers the Reno12 5G in colors like Sunset Peach, Matte Brown, and Starry Silver. We love the sophisticated look of the Matte Brown with its rich cocoa hue, which looks classy and fingerprint-resistant. The Sunset Peach color uses a graphic LCD process for a stunning effect. In contrast, the Starry Silver utilizes OPPO’s fluid ripple texture to mimic liquid on a smooth surface. Whichever colorway you choose, it’ll catch the eye as soon as you pull the phone out of your pocket. RAM Vita, on the other hand, optimizes background apps for faster app launch and switching. ROM Vita is designed to compress lesser-used apps and manage duplicate files to free up storage space.
Charge faster, last longerOPPO Reno12 battery
We’re happy to report that the battery life of the Reno12 5G reflects all these optimizations and efficiency features well. OPPO has equipped the Reno12 5G with a Reno12 battery with a capacity of up to 5,000mAh and optimized the cathode and anode structures. In addition, OPPO’s machine learning-based AI smart charging function adapts to your charging needs to keep the battery healthy for more than four years.
Reno12 5G has been upgraded based on the previous generation 67W SUPERVOOC™ fast charging technology. The new product supports 80W SUPERVOOC TM fast charging technology, which can charge the battery from 1% to 100% in just 46 minutes. Just plug in the power for 15 minutes to meet a whole day of light use, the effect is impressive.
OPPO Reno12 5G: The new generation of AI companion you deserve

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We’re about to learn how comfortable we are in the age of AI photos—and it’s happening soon. I effortlessly snapped this couple vaping on a beach towel. They were right there in the background of one of my vacation photos, really ruining the mood. Google Pixel’s Magic Editor feature captured them with just a few taps, and you know what? I’m fine with that. But what’s hard to accept is that there are boundaries.

The vacation photos I took with my iPhone and edited with my Pixel-8-Pro are exactly what Google’s generative AI editing features are designed for. We went to the beach on Lake Michigan to watch the sunset, and I took a cute photo of my child sitting on my husband’s shoulders. It’s a moment you want to freeze and save in a jar for a lifetime.

Except for a few little guys in the background. Three taps in the Magic Editor and they were gone. But while I was there, I started thinking about what else I could change about the scene. What about a few cars in the parking lot behind them? What about the trash cans in the distance? Maybe I could emphasize the glow of the setting sun a little more?

I fiddled with the AI ​​tools and discovered that, yes, I could do all of those things. But after all these modifications, can I still call these photos of our vacation? Or have I fallen into the “this is a memory, not a photo” trap? At this point I got a little uneasy and simply exited the app.

Things are about to get even weirder. The Pixel 9 series, launching on August 22, will come with a whole new level of generative AI tools that will let you “reimagine” entire sections of a photo. You’ll be able to use AI to add objects and scenery to images with text prompts, or bring everyone into a group photo by merging two different frames. Not only can you tweak the background and lighting of your vacation photos; you can change the location entirely. Cleaning up a few parked cars is nothing compared to what’s going to happen a few days later. Like me, not everyone is on board with this move. In fact, some are running in the opposite direction as fast as they can. iPhone camera app maker Halide just released a new mode called Process Zero that skips AI and multi-frame processing, turning the clock back to the early days of phone cameras, before computational photography. Gen Z is driving a retro digital camera renaissance, seeking a rougher, lo-fi aesthetic that modern phone camera apps, optimized to enhance shadows, increase saturation, and brighten faces, can’t offer.

Personally, I’d rather stick with native camera apps that maximize every pixel. But it’s a powerful response to current data-intensive technology, not unlike the backlash to Google’s recent Summer Olympics gaffe. The company released an ad in which a father used Gemini to help his daughter write a fan letter to her track star idol. It offended many people who thought writing such a letter was the point. Google eventually pulled the ad.

Imperfections are sometimes the point

The thing is, imperfections are sometimes the point. Writing a heartfelt letter that’s word for word is what matters. Smoothing out the edges dehumanizes the final product. I think Gen Z’s preference for choppy, “dumb” digital cameras reflects a similar impulse. When everything looks too good, it feels less personal.

Just like digital processing, we will all find our own ways to use generative AI photo editing, as these tools are certainly not going away anytime soon. For certain types of photos, I think I do like the option to remove distractions from the background. But I don’t need every photo to look polished enough to be printed on a Christmas card, just as I wouldn’t write a letter to a friend like a college application essay. Sometimes, a little grit is perfect.

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(By Loyd Ford) Last week, I talked with a very smart Sales Manager/Market Manager who is looking for work right now. He called to check in, but our conversation rapidly evolved to talking about the power and fear of artificial intelligence and sales.
By now you’ve heard it all. “AI will replace us all.”  AIcan do your work.” “AI is too complicated for me to learn it.” “AI is so scary it makes me go into lockdown.” “AI can’t be better than me.”
He asked a few questions and then said, “I’m amazed at what I am learning about artificial intelligence that already makes me more valuable on the market for radio today. Learning these skills will allow me to explode my positive impact on sales teams and revenue at a much higher and faster pace than before.”
Of course, I shared with him aspects of new artificial intelligence tools that can allow local radio groups to launch tangible creative ideas that can help sellers create more productive cold calling by showing advertisers proof of something they want and “can’t unhear.” That creates more buying.
That’s when he talked about what he has learned about speed now available to sellers and sales managers because of AI in creating sales opportunities, presentations, data, and rapid influence.
Finally, he said, “People fear being replaced by AI, but the truth is more like this. You are less likely to be replaced by artificial intelligence than almost anyone thinks, but we are all more vulnerable to being replaced by someone who is using AI to become much more productive than you are now.”
Let’s be direct. In a world where radio groups and local owners need leadership that knows more about new technologies like artificial intelligence and how to use it to create more productivity, don’t you want to know the person I talked to this week about this who is looking for a job? It’s just a phone call.
There are a lot of different ways to increase your sales. But please let me point out what my friend looking for a job is really saying and why this should be a big part of your focus now. 
Money isn’t real. It’s only important when you don’t have any. Sales come and go, but your time is essentially most valuable. Learn how to use AI to increase your sales by destroying how much time it takes you to do things AI can do in just minutes. Or less.
And time is money. But you already know that.

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“I’m very aware that I could wake up tomorrow and my job could be gone,” says Jess Hyland.
The video game artist says the industry she’s spent almost 15 years working in is on “shaky” ground at the moment.A boom in players and profits during the pandemic sparked a flurry of investments, expansions and acquisitions that, in hindsight, now look short-sighted.Gaming remains profitable, but thousands of workers worldwide have lost their jobs, and successful studios have been shut down over the past two years.More closures and cuts are feared.”Everyone knows someone who’s been laid off. There’s lots of worry about the future,” says Jess.Some bosses are talking up the potential of generative AI – the tech behind tools such as ChatGPT – as a potential saviour.Tech giant Nvidia has shown off impressive development tool prototypes, and gaming industry heavyweights such as Electronic Arts and Ubisoft are investing in the tech.It’s claimed AI tools can save development time, free workers up to focus on creativity and provide a more personalized user experience.With budgets at the blockbuster end of the industry spiraling as audience expectations rise with them, it sounds like a perfect solution.But not to everyone.’Jobs are going to change'”The people who are most excited aboutAI enabling creativity aren’t creatives,” says Jess, a member of the Independent Workers Union of Great Britain’s game workers branch. She sits on its artificial intelligence working group.Against the backdrop of widespread layoffs, Jess says the suspicion among workers is that bosses see AI as a path to cutting costs when labor is their biggest expense.Jess says she knows one person who’s lost work due to AI and has heard of it happening to others.There are also dozens of accounts online suggesting that jobs in concept art and other traditionally entry-level roles have been affected.Most firms making AI tools insist they’re not designed to replace humans, and there’s broad agreement that the technology is a long way from being able to do so.Jess says the bigger worry is that “jobs are going to change, but not in a good way”.Rather than creating their own material, says Jess, artists worry they could end up supplementing AI’s efforts, rather than the other way around.Copycat fearsIt’s a view echoed by Chris Knowles, a former senior engine developer at UK gaming firm Jagex, known for its Runescape title.”If you’re going to have to hire actual human artists to fix the output, why not harness their creativity and make something new that connects with players?” he says.Chris, who now runs UK indie studio Sidequest Ninja, says that in his experience smaller developers are generally unenthusiastic about using generativeAI.One of his concerns is around cloned games.Online game stores – where indie developers make most of their sales – are life with imitations of original titles.This is especially true of mobile games, says Chris, and there are studios set up “entirely to churn out clones”.It’s not yet possible to rip off a whole game using AI, he says, but copying assets such as artwork is easily done.”Anything that makes the clone studios’ business model even cheaper and quicker makes the difficult task of running a financially sustainable indie studio even harder,” says Chris.He also points to the huge amounts of electricity required to run generative AI systems as a big concern.Copyright concerns over generative AI – currently the subject of several ongoing legal cases – are one of the biggest barriers to its wider use in gaming right now.Tools are trained on vast quantities of text and pictures scraped from the internet and, like many artists, Jess believes it amounts to “mass copyright infringement”.Some studios are exploring systems trained on internal data, and third parties advertising ethical tools that claim to work off authorized sources are springing up.Even then, the fear is that AI will be used to turn out assets such as artwork and 3D models at scale, and the expectation on workers will be to produce more output.”The more content you can make, the more money you can make,” says Jess.
Some in the industry are more positive about AI.Composer Borislav Slavov, who won a Bafta Games Award for his work on Baldur’s Gate 3, told the BBC he was “excited about what AI could bring to the table for music in the near future”.Speaking at the recent Games Music Festival in London, he said he believed it would enable composers to “explore music directions faster” and push them out of their comfort zones.”This would allow the composers to focus way more on the essence – getting inspired and composing deeply emotional and strong themes,” he said.However, he did agree that AIcould not “replace the human soul and spirit”.While she has serious personal reservations about using the tech to “automate creativity”, Jess says she wouldn’t be against using it to bear the burden of some of the more repetitive admin tasks that are a feature of most projects.

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This month, Apple held its developer conference, called WWDC. It’s an annual event that’s typically used to showcase the company’s most important innovations. Many of this year’s presentations were devoted to artificial intelligence (AI), or what Apple calls “Apple Intelligence.”
While Google and Microsoft have made forays into AI with Gemini and OpenAI, respectively, Apple has so far taken a narrower approach. The AI ​​models deployed on iPhone hardware are relatively weak. AI models are evaluated by their many “parameters,” or variables that are adjusted during the training process. OpenAI’s GPT-4 has more than 1.5 trillion parameters, while Apple’s model has 3 billion.
For queries that require more processing power, users can choose to outsource tasks to ChatGPT via the cloud through an enterprise licensing agreement. The licensing agreement appears to be in exchange for access to OpenAI, not payment. In other words, there’s no superintelligent thinking machine at Apple — at least not yet. As a result, the response to the presentations at the conference was somewhat muted. John Herman in New York wrote that this reflects “Apple’s cautious approach,” perhaps concerned about investing too much in technology that isn’t as advanced as I’ve been hyped. Josh Tyrandziel of The Washington Post described Apple Intelligence as “the first rational theory of AI for the masses,” praising the partnership between the established computing company and the startup OpenAI and its limited scope of application. We should celebrate the fact that Apple has not yet fully entered the AI ​​arms race. Google’s rapid pace of catching up with Microsoft’s AI development is already accelerating the decline of Google’s search tools. However, my impression of WWDC is not very optimistic. In a sense, Apple Intelligence, a small model that will eventually be installed in more than 1 billion iPhones worldwide, is a key step in determining its fate. In other words, once AI enters our personal lives, there is no turning back.
《New Personal Intelligence System》As demonstrated in the presentation, the upcoming iPhone AI can rewrite emails on your behalf, aggregate text messages for active groups, and sort notifications to see which messages appear first, and you can also sort them. Apple CEO Tim Cook described the tool as not just a tool, but a “new personal intelligence system” that acts as a semi-autonomous second brain.
His comments reminded me of Steve Jobs, who declared in 1990 that computers were “intelligent bicycles.”
Apple says its AI tool will be more dynamic and useful than OpenAI’s ChatGPT because it will have access to all your daily information, such as where you travel, what books you read, who you talk to on the phone (ChatGPT, despite its amazing capabilities, still operates in a limited prompt window). “AI tools need to understand the user and be rooted in their personal context, including their daily lives and relationships,” Cook said at WWDC. Apple’s voice assistant Siri, which has been in the iPhone since 2011, can (mostly) understand what you say, set alarms, and check the weather. Meanwhile, Apple Intelligence operates like a turbocharged Siri, more like a ghost inside the machine, controlling the iPhone’s functions.
In the AI ​​community, such tools are called “agents.” With access to all your contacts, messages, and calendars, agents can help you plan your life. Apple gave the example of asking the tool to “play the podcast my wife sent me the other day.” While it would be great to have a machine that can decipher such ambiguous expressions, it also means that your iPhone needs to understand who your wife is and sort out your conversations with her, which I have to think about.
The fact that Apple’s AI is designed to work on the device itself, rather than through the cloud, provides some protection for users’ vulnerable personal data. However, generative AI is still prone to random misunderstandings and “hallucinations.” Hallucination is an AI term that is a euphemism for dramatic errors. AI does not have the ability to determine what is factually accurate or relevant to reality. Cook told The Washington Post in a somewhat uncertain tone that while the tool will never be 100% accurate, “I believe it will be of very high quality.”
It would conceivably take only one freak accident to turn iPhone users away from AI. Another question asked at the conference was “When does my mother land?” If answered incorrectly, it could lead to a huge mistake at the airport pick-up. Even more terrible is the disaster of “reply all.” The AI ​​might misunderstand the word “everyone” and send an email to everyone in your contact list. If you don’t respond to your boss’ message right away, the AI ​​might notice and start hiding it (generative AI is known for affirming your wishes, and they even generate false facts through hallucinations based on fictional sources, such as websites and books).
AI is everywhere in our livesThe Apple event marks a softening of its closed-off attitude toward personal technology. Under Jobs and designer Jonathan Ive, Apple’s position is that its products are perfectly designed and therefore self-sufficient. Apart from the superficial choice of iPhone case color, there is no need for customization, and the operating system and graphical interface are also unified.

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As digital entertainment is increasingly integrated into people’s daily lives, Sony’s PlayStation series has been committed to providing players with an excellent gaming experience. On June 19, Sony officially announced on the PlayStation blog that its handheld remote play device PlayStation Portal has ushered in an important system update. This update not only adds a number of long-awaited features for users, but also significantly improves the portability and user experience of the device, marking an important step for PlayStation Portal in providing a seamless and convenient gaming experience. One of the most eye-catching updates is that PlayStation Portal now supports connecting to public Wi-Fi networks that require login. In the past, players who wanted to use Portal for remote gaming in hotels, cafes or other public places with free Wi-Fi may encounter network connection obstacles. After this update, Portal can generate an on-screen QR code. Players only need to scan the QR code with their mobile phones to easily log in to the public network, greatly improving the portability of the device and the diversity of usage scenarios.
The addition of this feature is obviously in response to users’ needs to take Portal away from their home network. Nowadays, with the accelerated pace of people’s lives, more and more players want to enjoy the fun of games while traveling. Whether in the departure lounge waiting for the plane to take off or enjoying the afternoon in a cafe, players can connect to the PlayStation 5 console at any time through Portal and continue their gaming adventure. At the same time, the updated Portal also allows players to directly view the battery percentage in the status bar in the upper right corner. Before this, the power level was only displayed as a vague power icon, and players often had difficulty accurately judging the remaining power of the device. Now, whether in the game process or checking the status of the device before going out, players can clearly grasp the power status of Portal at a glance, so as to better plan their usage time.
It is worth mentioning that while announcing these updates, the PlayStation blog also implicitly mentioned the “unexpected success” of Portal. Although Sony did not disclose specific sales data, it is not difficult to read between the lines that this handheld remote play device has won considerable attention in the market. This may be inseparable from the new gaming experience that Portal brings to players. By bringing console games to more scenarios, Portal not only expands the possibilities of games, but also allows more players to find moments of relaxation and entertainment in their busy lives.
In addition, the blog post also mentioned that players who own Portal are often exposed to the remote play function for the first time. In the first few months of owning Portal, their overall PS5 game time also increased. This data not only proves the effectiveness of Portal in attracting new users, but also shows its potential in increasing user stickiness and game time.

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On the morning of the 21st, the Beijing International Film Festival Industry Forum: Building and Breaking Under the Changing Situation of the Film Industry was held at the Langyuan Station punctual theater. Photo by Beijing Daily reporter Gan Nan
　　What impact will artificial intelligence have on the film and television industry? What do you think of the new short drama format that has exploded recently? Yesterday, the 14th Beijing International Film Festival Industry Forum was held. Focusing on “establishment and destruction under China’s industrial changes”, domestic and foreign guests spoke freely and sparked many sparks of thinking.
　　The film industry needs to try to “embrace” AI

　　At the beginning of this year, the birth of the Sora model aroused heated discussions throughout the industry, leading the film into a new era to a certain extent. Talking about the changes AI will bring to the film industry, Wang Changtian, chairman of Beijing Enlight Media Co., Ltd., believes that overall, AI will become a major tool available to the industry. “First of all, AI can improve the efficiency of film production, especially animated films; second, it may reduce costs, which will be a huge boost for the film industry with a high loss rate; third, as a technology, AI “It can improve the quality of film production and avoid the emergence of low-quality products.” But he also said that AI makes good creativity and unique aesthetics more and more difficult, and produces a large amount of homogeneous content, which also makes good content more difficult. stand out.
　　”Movies are produced by technology, not by art.” Director Huang Jianxin traced the history of movies from a single shot to multiple sets of shots, from silent to sound, as well as the several changes brought to movies by visual effects, IMAX and other technologies , believes that technology is the support and driving force of movies. He bluntly said that AI is a “good thing” and “it will only benefit us to establish a good relationship with it, so we must embrace AI.”

　　Actor Chen Chong was deeply moved by the recent news about AI “resurrecting” the dead, and her views are quite philosophical. In her view, if AI can generate a person’s appearance and behavior when he was young, will this corrode human memory of the past and cause people to “lose” themselves? In addition, she feels that the biggest danger of AI is that it trains humans no less than humans train AI. Will this lead to human thinking getting closer to AI? “It’s not that AI has replaced me, but that I’m becoming more and more like AI.”

　　Improving movie viewing experience to cope with the impact of short dramas
　　Talking about the new short drama format that has emerged recently, the forum guests all held an open and inclusive attitude. They believed that the existence of short dramas has made the industry richer and more diverse in terms of content, channels, etc., and the overall view was relatively positive and optimistic.
　　”There will always be popular products, but no product can be popular forever.” Wang Changtian said with a smile that short plays are the hottest trend at the moment because they are easier to produce and the business model is smoother. He encourages young people to make short plays. But he also stated that Enlight Media’s current positioning is purely to make movies, and they want to challenge “the most difficult content to make.”

　　Cameron Bailey, CEO of the Toronto International Film Festival, said that there is a difference in consumer experience between short plays and movies. Film creators hope that their works can provide audiences with a collective viewing experience, while short plays are usually for users alone. Consumption. Therefore, the two products are significantly different in technology, creative ideas, and business models. Chen Chong believes that there should be no “chain of contempt” between audio-visual products, it’s just that the media are different.

　　Under the impact of short videos represented by short dramas, how should traditional movies respond? IMAX China CEO Meng Danqing proposed that theaters should try various innovations to improve the audience experience. “We have recently tried showing sports games and concerts in theaters, and the results have been very good. For the audience, a theater has delicious popcorn, comfortable seats, appropriate air conditioning, and a large and clear screen… In addition to pure content, these “Detailed experience is so important and will affect the entire industry,” he said, hoping that his words would be heard by theater bosses and taken seriously. (Beijing Daily reporter Yuan Yuner)

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