Although Netflix Games has begun global promotion on Android devices, iOS users are still waiting to see the latest content products of the streaming giant. Bloomberg’s Mark Gurman claims to have seen regulations that Netflix will “separately” release the code for its games on iOS in accordance with App Store requirements. This means that, unlike the Android implementation that allows users to download and launch games directly from within the Netflix application, the iOS Netflix application will simply act as a gateway to the App Store, where users must install each game separately.
Although the news that iOS users may have to install each Netflix game separately is disappointing, it’s not surprising given Apple’s walled garden strategy for apps.
The Cupertino-based company is known for maintaining strict control over how apps and games are distributed on iOS, which led to a large-scale legal trial between Apple and Fortnite developer Epic Games. The case revolves around the App Store’s policy, which takes 30% of all purchases in the store, although Apple does not provide iOS users with the option to purchase elsewhere.
Although judge Yvonne Gonzalez-Rogersin ruled that Epic won the case, saying that Apple can no longer force developers to make in-app purchases through the App Store, Apple has appealed the ruling, which means that we have not heard the last battle.
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