On the eve of the holiday shopping season, two Swiss watch companies are venturing into smartwatches. One of them is TAG Heuer, which has launched a Connected Watch developed in partnership with Intel Corporation and Google and powered by Android Wear technology (which we covered here ). Another company is Movado, which has three smartwatches: two in its Swiss-made line and one in its Bold line of cheaper, non-Swiss casual watches.
Movado is partnering with Fullpower Technologies to produce the Movado Swiss watch and HP to produce the Bold smartwatch. These Swiss-made watches are called Movado Motion and are powered by Fullpower’s MotionX-365 platform. (This is the same platform used by brands Frédérique Constant and Alpina, both of which launched smartwatches last year.) There are two versions: the Museum Sport for men and the Bellina for women. They offer a variety of fitness-related features, including step tracking, sleep monitoring, sleep cycle alerts, and reminders when it’s time to get out of the chair and move around. The watches are compatible with phones and tablets running iOS 8 or higher and Android 4.4.3 or higher. The watch has a battery life of two years.
The men’s model (pictured above) is 44mm in diameter and features a black dial with Movado’s signature dot at 12 o’clock and a subdial at 6 o’clock that displays the date and provides fitness tracking information. The watch comes with a stainless steel case and black PVD bezel, and is paired with a perforated black rubber strap ($995) or a stainless steel bracelet ($1,195), or a full PVD bracelet model ($1,495).
The Bellina (pictured above) is 39 mm in diameter and comes with an all-steel case with a plain steel bezel ($1,495) or a diamond-set bezel ($2,495), or a two-tone case and bracelet ($1,695). All versions feature mother-of-pearl and silver-toned dials with diamond markers at 3 and 9 o’clock.
The Movado Bold Motion Watch ($695, under) is also compatible with iOS and Android phones and tablets (iOS 8 and above and Android 4.4 and above). The watch is unisex and has a diameter of 43.5 mm. It features Bluetooth connectivity and reminds the wearer of upcoming appointments, emails, text messages, phone calls and social media updates via vibration or visible alerts. The watch can also track steps. The case is made of black ion-plated steel and the strap is black silicone. The Museum Sport, Bellina and Bold smartwatches are available for purchase on Movado.com.
Movado and TAG join the ranks of Swiss smartwatch makers that include Frédérique Constant, Alpina, Breiling, Gucci and Mondaine. (Bulgari has announced that it is developing a smartwatch, but it has not launched it yet.)
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