Some publishers are already growing frustrated with Apple News+, report says

Apple News+ hasn’t even been available for a month yet, and
some publishers are already growing frustrated with it. A new report from Digiday details
how some publishers are experiencing headaches with formatting, communicating
with Apple, and more.

In its original pitches to publishers, Apple promised that it would provide
design resources and article templates. According to today’s report, which
cites communication with five publishers, Apple’s promise has proven to be
“half true.” Apple is said to be outsourcing template design to third-party
vendors:

Apple has
also refrained from actually providing article or content templates to
publishers. While it has worked directly with publishers that decided to build
their own templates for Apple News+, it has largely outsourced that the problem
of article templates to several vendors, each of which leaves something to be
desired, participating publisher sources say.
Some publishers are also said to be frustrated with how Apple iscommunicating with publishers. The company has given all publishers an email
address where they can send pitches, but the bigger publishers have been
invited to a private Slack channel and therefore have a more direct line of
communication with Apple:
But a
smaller, select group of publishers were invited to join a private Slack
channel where they could connect with Apple more directly, a move that
exasperated several sources when they were informed of the channel’s existence.
“They’re basically playing favorites,” that first source said. “It always seems
to be good for the big guys, but not for the rest of us.”
To generate Apple News+ content, many publishers rely on tools
that scan PDFs and concert them into digital format. The issue with this
process, however, is that the tools are buggy and require that everything be
re-edited. “The technology is buggy enough that each issue needs to effectively
be copy- and design-edited all over again, to ensure that design, formatting
and spacing have come out in one piece,” the report says citing multiple
sources.
Smaller
magazine publishers that don’t have the resources to design their own templates
spare are stuck considering an unfavorable set of choices: Invest precious
design and development manpower to create something beautiful without knowing
if there is an audience to appreciate it; use an established template, which
makes your content look exactly like that of dozens of other publishers; or
wait things out with a PDF, and hope that having a different user experience
doesn’t cost you readers.
Ultimately, the report says that the early issues plaguing Apple
News+ “do not bode well for its long-term future unless Apple adapts its
approach.”
Whether or not these issues prove big enough in the long run toaffect Apple News+ remains to be seen. If the formatting headaches continue,
however, it’s likely that Apple News+ will become collections of scanned PDFs –
and that’s a hard sell at $9.99 per month.

Suddenly, every major tech company is building an Apple AirPods competitor

·        
Amazon is also planning to enter the
market, according to a report.
·        
Samsung recently released the Galaxy
Buds, and Google is said to be working on a new version of its wireless
earbuds.

Satya Nadella, CEO of Microsoft, sits in the Volkswagen Digital
Lab in Friedrichshain, Germany, for a joint press conference with the chairman
of the board of management of Volkswagen on Feb. 27, 2019.

Microsoft is building its own set of
in-ear headphones to compete with AirPods, according to Thurrott, a website that
follows Microsoft closely. The move adds to the growing list of major tech
companies seeking to capitalize on the massive popularity of AirPods.

The product is currently code named Morrison, according to the
site. Microsoft announced its Surface Headphones last
year, and they let consumers speak to its digital voice assistant, Cortana,
much the same way AirPods owners can speak to Siri. Thurrott speculated
that they are named for the late rocker Jim Morrison of the Doors
This would mark Microsoft’s second attempt at headphones and would
further position the company as a hardware player. In recent years, Microsoft
has bolstered its portfolio of products to align more against Apple’s, with its
Surface Laptop, Surface Pro and Surface Studio desktop.
Apple’s AirPods have exploded in popularity, and it appears that
other manufacturers want a piece of the market, especially among people who
might not own Apple products.
The Thurrott report follows another from Bloomberg earlier this
month, which said Amazon is planning to launch apair of buds that are similar to AirPods, and that they would
let people speak to its Alexa voice assistant. Samsung recently released its
take on the product with the Galaxy Buds.
Thurrott didn’t provide details on Morrison and whether or not
they’ll come with a charging case like AirPods.
Microsoft was not immediately available to comment.

Some Publishers Unhappy With Apple News+ Launch and Lack of Help From Apple

Some publishers who have joined AppleNews+ are unhappy with the launch of the service and have shared
details on some “early headaches” with media site 
Digiday




When encouraging publications to sign up, Apple promised
design resources and templates for customizing content for the 
Apple News format, but
as it turns out, Apple is shutting out some smaller publications and
“playing favorites” with larger publishers. 

All participating publishers have been providedwith an email address for sending pitches for design help, but a smaller group
of publishers has been provided with access to a private Slack channel.
But a smaller, select group of publishers were invited to join a private
Slack channel where they could connect with Apple more directly, a move that
exasperated several sources when they were informed of the channel’s existence.
“They’re basically playing favorites,” that first source said.
“It always seems to be good for the big guys, but not for the rest of
us.”
Apple has not provided Apple-designed article or
content templates to publishers and has “largely outsourced”
templates to vendors, which has resulted in bugs and other issues, along with
much more work for publishers. 

Magazine publishers need to use tools to scanPDFs and convert them into individual articles and advertisements, but the
technology is said to be so buggy that each issue needs to be “effectively
copy- and design-edited all over again.” 

Smaller magazines that don’t have the resources
for these full redesigns need to either invest time and money anyway or submit
a PDF instead. A lot of the content within Apple News+ at the current time
is PDF-based, which does not make for the greatest user reading experience. 

Publishers are also said to be frustrated with
the “uneven user experience” in Apple Newswith the split between
PDFs and the new Apple News format. “You think of Apple, and
they’re so design-conscious,” said one publisher. “This doesn’t feel
like that at all.” 


According to 
Digiday, the publishers that it
spoke to said that the flaws in Apple News+ do not “bode well for its
long-term future” unless Apple adapts its approach and makes some key
changes to the service. 





Apple News+ users have alsoexpressed frustration with the
service, and at 
MacRumorswe’ve heard numerous complaints from Apple customers confused
by the unintuitive user interface and unhappy with the lack of features.

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